Grocer Marketing Awards 2024 shortlist announced
From left, Barry Quinn, Riki Neill, Grainne Moody and Michelle Shirlow
The judging panel deliberating at Belfast Telegraph offices
25th April 2024 Grocer awards judges at Telegraph offices. Barry Quinn,Rikki Neill ,Grainne Moody and Michelle Shirlow Pic- Stephen Hamilton
The Belfast Telegraph is proud to host the Grocer Marketing Awards, a prestigious programme which recognises the marketing achievements of Northern Ireland’s food and drink companies.
The judging panel of RNN Communications founder Riki Neill, Invest NI director of food and drink Grainne Moody, Food NI chief executive Michele Shirlow and Professor Barry Quinn of Ulster University have sieved through the entries and come up with the shortlist below.
Congratulations to everyone who’s been shortlisted; we look forward to seeing you at the Culloden Hotel & Spa on May 24 for the awards ceremony, part of The Grocers Ball.
Best Marketing Campaign, sponsored by Biopax
Musgrave: Your One Stop Christmas Shop
Supervalu/Centra: Epic Deals
Dromona: Dromona Cheddar
Nearby NI: Did You Getters
Henderson’s: The Joy of Living Locally
Maxol: Bags More
Hovis: Hovis Soft White
Moy Park/MXB: Moy Park Weekly Shop
Best Sustainability Initiative, sponsored by Power NI
Musgrave
Coca Cola HBC
Smurfit Kappa
Moy Park
Best In-Store Consumer Sales Promotion, sponsored by Madri
SuperValu/Centra: Epic Deals
Nearby NI: Bringing Home The Value
Boost/Elevator: Boost
Moy Park/MXB: Moy Park Weekly
The judging panel deliberating at Belfast Telegraph offices
Best Digital Campaign, sponsored by White’s Oats
Musgrave/Mace: Bring on Christmas
SuperValu/Centra: Epic Deals
Moy Park/MXB: Moy Park Homegrown
Spar NI: The Mega Deals
Nearby NI: Did You Getters
Food Export, sponsored by Invest NI
Hinch
Feedwell Dog Food
Free’ist
Best Brand, sponsored by Total Food Machines
Nearby NI
Centra
Ormo
Moy Park/MXB Moy Park
Eurospar/NI Eurospar
New Product/Relaunch, sponsored by Derry Group Ireland
Musgrave: Mucho Mas
Moy Park/MXB: Moy Park Fakeway Frozen Range
Denny/Pilgrims: Denny Deli Style
Free’ist: Free’ist No Added Sugar
CSR Initiative/Charity Sponsorship, sponsored by Hunky Dorys
Musgrave/Supervalu/Centra: Action Cancer
Mackle PetFoods Fuelling: Sarda (IN) Search Dogs
GM Marketing: Aware NI
Henderson’s: Nurturing our Neighbours
25th April 2024 Grocer awards judges at Telegraph offices. Barry Quinn,Rikki Neill ,Grainne Moody and Michelle Shirlow Pic- Stephen Hamilton
Lorraine Hall Young Marketeer, sponsored by Forest Feast
Holly Milne: Dale Farm
Kaitlyn Martin: GM Marketing
Emma Toal: Musgrave Marketplace
Lauren Todd: Henderson’s
Clare Bell: Henderson’s
Alison Smith: Henderson’s
Leader in Marketing, sponsored by Hovis
Gemma Herdman: United Wines
Daniel Comiskey: Nearby NI
Leonie Bond: Trifecta Studio
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