DUP leadership has come too soon for Robinson — and he knows it

Huge task in winning over voters for party built around Donaldson brand

Gavin Robinson has been an MP for nine years and the party’s deputy leader for nine months, but voters across Northern Ireland don’t widely know him

Suzanne Breen

The way in which the party refers to its former leader reflects the irrevocably altered nature of his political fortunes.

Until 10 days ago, his personal brand was used to promote the party.